Interdisciplinary Project: Trade Aid

For our interdisciplinary project we were put into groups in which we created a design outcome for a client. Our client was the head of Trade Aid in Duendin. My group consisted of a design communication student, a product student and two fashion students. Together we focused on creating a swing tag and pamphlet which contained information on specifically where products were made and who was making them.  We felt as though it was important for the customers to know who is making these products when purchasing from a fair trade business but we thought the way this information was shown in the shop could be more exciting. We wanted to design playful outcomes that draws a customer in to read about the origin of the product.  Our pamphlet contained information about the brand and we showed the story of the products through the use of infographics. These would be handed out with every purchase for customers to read.  Our swing tags were designed to be playful. The idea of them is a fortune teller which you fold out revealing information about where the product has specifically come from. The top contains the price, name of product and a QR code which takes you to the trade aid site so the customer can read more about the product.  We pitched this idea to the head of Trade Aid Dunedin who loved the idea. This was a great project to be apart of, working with students who study different types of design as well as learning about Trade Aid and the good it does for communities.